While the immigrant story of Adolphus Busch is grabbing headlines at juuuuuuust the right time during the Super Bowl, there was a theme to several travel-related Super Bowl ads.
There’s the AirBnb ad featuring people of many nationalities using the popular LL Brown/Circular font the company uses to showcase their desire for inclusion. Not included is when you find out your AirBnb host is creepy.
I enjoyed the Expedia advert of the red head traveling at every stage of her life — hitchhiking, making out with a guy in Japan, saving refugees, being a humanitarian and getting stopped by a soldier at a checkpoint. It’s pretty bold.
Last year, Turkish Airlines had Ben Affleck and Jesse Eisenberg from Batman v. Super: Dawn of Boredom. This year, they had the voice of God Morgan Freeman taking his first class seat to an open field.
The theme — travel is awesome because it gets you out of your bubble … and a little trolling of the new U.S. President doesn’t hurt.